ABM Manager · Amsterdam

Make every priority account move as one.

Backbase coordinates customers, employees and AI agents across one frontline. I bring that same operating logic to B2B marketing: account insight, campaigns, sales and follow-up moving together.

What I bring to Backbase View my CV

B2B MARKETING / COMMERCIAL ENABLEMENT

B2B
Marketing ABM
Experience Sales
Enablement

What Backbase gets

Marketing that creates account momentum.

The role calls for more than campaigns. It needs someone who can connect priority accounts, regional sales, relevant content, events and measurable follow-up—and keep the work moving.

ABM that stays practical

I have led Account-Based Marketing for priority accounts at Aon, coordinating five account managers, two marketers and a business analyst around planning, activation and follow-up.

Pipeline as a shared outcome

Across Aon, Guardey and HP Europe, I connected marketing activity to sales priorities, lead generation, funnel progress and clear next-step ownership.

Complex story, clear activation

I turn AI, cybersecurity, risk and insurance propositions into useful messaging, content and conversations for decision-makers, sales teams and partners.

A campaign only works when the account moves.

From fragments to coordinated execution

An account control plane for regional growth.

Bring sales insight, buyer behaviour and market context together. Then translate them into the right level of activation: deeply personal where it matters, scalable where it adds reach.

Intent

Field insight

Engagement

Account control planeprioritise · personalise · activate · learn

1:1
Flagship

1:few
Clusters

1:many
Scale

The match in practice

What the role needs. What I bring.

My profile is broader than ABM alone. That breadth helps: B2B marketing, sales enablement and hands-on commercial experience make it easier to connect strategy with what actually happens in the field.

Backbase needs

1:1, 1:few and 1:many programmes for priority accounts and segments.

I bring

Direct ABM leadership at Aon, built around priority-account plans, tailored campaigns, account signals and disciplined follow-up.

Backbase needs

Close collaboration with regional sales to generate and accelerate pipeline.

I bring

Years of working between sales and marketing—from account management to enablement, demand generation and growth leadership.

Backbase needs

Digital campaigns, content, webinars, roundtables and high-impact field events.

I bring

Hands-on experience with campaigns, partner marketing, workshops, international training, events and audience-specific content.

Backbase needs

Reporting that improves engagement, lead generation and pipeline velocity.

I bring

A practical measurement mindset using funnel data, journey insight, account signals and analyst input to decide what to improve next.

Relevant proof

Commercial experience with range.

Corporate, scale-up and startup environments have taught me how to create structure without losing speed—and how to earn alignment across different commercial perspectives.

ABM colleagues aligned

Five account managers and two marketers, supported by a business analyst.

Sales colleagues enabled

Messaging, propositions, materials and campaign follow-up at Aon.

3×

Year-on-year growth

Sales-aligned growth, channel marketing and enablement at Guardey.

European markets trained

HP Print teams in the United Kingdom, Denmark and Sweden.

First 90 days

Listen, orchestrate, activate.

A focused start: understand how Backbase segments its EMEA opportunity, create a shared operating rhythm with sales, then prove value through a visible pilot.

0—30

Map accounts and signals

Learn the portfolio, account tiers, regional priorities, active opportunities and existing campaign performance. Listen to sales, product marketing and the teams closest to customers.

31—60

Design the activation system

Define a pilot across flagship accounts and a relevant account cluster: insight, message, content, channel mix, event moments, ownership and measurement.

61—90

Launch and optimise

Put the programme in market, review engagement with sales, improve follow-up and turn the first lessons into a repeatable regional ABM cadence.

One account view. One commercial rhythm. More momentum.

I would welcome a conversation about how my B2B marketing, ABM and sales-enablement experience could help Backbase create measurable engagement across EMEA.